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Thursday, September 1, 2016

Dropbox hack leads to dumping of 68m user passwords on the internet



Popular cloud storage firm Dropbox has been hacked, with over 68m users’ email addresses and passwords dumped on to the internet.
The attack took place during 2012. At the time Dropbox reported a collection of user’s email addresses had been stolen. It did not report that passwords had been stolen as well.
The dump of passwords came to light when the database was picked up by security notification service Leakbase, which sent it to Motherboard.
The independent security researcher and operator of the Have I been pwned? data leak database, Troy Hunt, verified the data discovering both his account details and that of his wife.
Hunt said: “There is no doubt whatsoever that the data breach contains legitimate Dropbox passwords, you simply can’t fabricate this sort of thing.”
Dropbox sent out notifications last week to all users who had not changed their passwords since 2012. The company had around 100m customers at the time, meaning the data dump represents over two-thirds of its user accounts. At the time Dropbox practiced good user data security practice, encrypting the passwords and appears to have been in the process of upgrading the encryption from the SHA1 standard to a more secure standard called bcrypt.
Half the passwords were still encrypted with SHA1 at the time of the theft.
“The bcrypt hashing algorithm protecting [the passwords] is very resilient to cracking and frankly, all but the worst possible password choices are going to remain secure even with the breach now out in the public,” said Hunt. “Definitely still change your password if you’re in any doubt whatsoever and make sure youenable Dropbox’s two-step verification while you’re there if it’s not on already.”
The original breach appears to be the result of the reuse of a password a Dropbox employee had previously used on LinkedIn, the professional social network that suffered a breach that revealed the password and allowed the hackers to enter Dropbox’s corporate network. From there they gained access to the user database with passwords that were encrypted and “salted” – the latter a practice of adding a random string of characters during encryption to make it even harder to decrypt.
Dropbox reset a number of users’ passwords at the time, but the company has not said precisely how many.
The hack highlights the need for tight security, both at the user end – the use of strong passwords, two-step authentication and no reuse of passwords – and for the companies storing user data. Even with solid encryption practices for securing users’ passwords, Dropbox fell foul of password reuse and entry into its company network.
Leading security experts recommend the use of a password manager to secure the scores of unique and complex passwords needed to properly secure the various login details needed for daily life. But recent attacks on companies includingbrowser maker Opera, which stores and syncs user passwords, and password manager OneLogin, have exposed the dangers of using the tool.
Picking the right password manager is just as crucial and using one in the first place.
A Dropbox spokesperson said: “There is no indication that Dropbox user accounts have been improperly accessed. Our analysis confirms that the credentials are user email addresses with hashed and salted passwords that were obtained prior to mid-2012. We can confirm that the scope of the password reset we completed last week did protect all impacted users.”

Ericsson to Start Delivering 5G Components in 2017

International groups set 2020 deadline to agree on frequencies and standards for the new equipment

Ericsson’s announcement that it would start delivering all components necessary to roll out 5G mobile-phone networks in 2017 is part of a highly competitive race for a larger seat at the table where 5G capabilities are being defined. PHOTO: CASPER HEDBERG/BLOOMBERG NEWS

STOCKHOLM— Ericsson AB on Tuesday said it would start delivering all components necessary to roll out fifth-generation, or 5G, mobile-phone networks in 2017—three years ahead of a 2020 deadline that inter-government agencies have set to agree on frequencies and standards for the new equipment.
The Swedish company, one of the world’s largest suppliers of wireless networks, said it has struck partnerships with 26 telecom carriers willing to deploy the technology, which promoters say will power self-driving cars and other connection-hungry projects.
“5G is happening now,” said Arun Bansal, head of Network Products at Ericsson.
Ericsson might appear as if it is putting the cart before the horse because the telecom industry has yet to say precisely what 5G will bring beyond broader bandwidth and smoother interaction between connected objects.
But the early marketing salvo is part of a highly competitive race in which Ericsson is sparring with rivals Finland’s Nokia Corp. and Huawei Technologies Co. of China for a larger seat at the table where 5G capabilities are being defined.
At stake are billions of dollars in future intellectual property and patent revenue.
Final 5G standards will be set by the International Telecommunication Union, a United Nations agency that coordinates information and communication technologies world-wide, after taking into consideration proposals by the industry. The most important body feeding the ITU with proposals is the Third Generation Partnership Project, or 3GPP, a telecom industry group that developed current mobile-phone standards, known as 4G.
By supplying 5G prototypes to customers, network-equipment makers are seeking to gain influence on the standard-setting process. Like Ericsson, Nokia and Huawei said they also were testing future equipment with customers.
Industry officials say they expect 5G standardization rounds to be hotly disputed, citing in part a shrinking presence of Western vendors whose numbers have fallen sharply after a series of mergers. In contrast, Huawei and other Chinese suppliers have invested heavily in research and development and are playing a more active role in setting standards.
“Europe’s total impact is in decline,” said Toon Norp, chairman of one of 3GPP’s working groups. “The influence of the Chinese vendors has grown enormously.”
Ericsson has a lot riding on 5G. The company, which ousted its chief executive, Hans Vestberg, last month, is straining to remain profitable amid weak demand for 4G networks.
Carriers world-wide have spent billions of dollars in recent years to deploy 4G, but most projects in mature markets have been completed, while many emerging markets lack financial resources to upgrade their networks.
“Ericsson and several of its industry peers are haunted by declining sales volumes,” saidMathias Lundberg, an analyst at Swedbank. “A new generation of wireless technology would set about a much needed investment cycle at the operators.”
In July, Ericsson posted a second-quarter net profit of 1.59 billion Swedish kronor ($187.8 million), a 24% drop from a year earlier. Revenue fell 11% to 54.1 billion kronor. The company collected 2.2 billion Swedish kronor in intellectual property rights in the period, about 4% of total revenue.
During the standard-setting negotiations, each vendor seeks to include as much of its intellectual property into product specifications to maximize fees from other players when the technology comes in use, said Bengt Nordström at Stockholm-based telecom consulting firm Northstream.
Telecoms carriers involved in testing experiments usually weigh in. Swisscom, a Swiss operator that has agreed to acquire Ericsson’s 5G equipment, said it would report the results of its tests to standard-setting bodies.
Ericsson said it was confident that bringing its 5G products in line with the technology’s final standards could be achieved through software updates.
While large 5G rollouts aren’t expected until early in the next decade, vendors and operators are expected to launch large-scale networks at some major sports events in the years to come, such as the 2018 Winter Olympics in South Korea.


Thursday, June 16, 2016

How to Increase Conversion Rates with Google Shopping Feeds

If you sell tangible products online, you already know how crucial Google Shopping feeds can be. But did you know that with just a few simple tweaks, you can greatly improve your products’ visibility in shopping feeds and thus get your products viewed (and possibly purchased) by more customers – thereby increasing your conversion rate?
And perhaps the best part is that it doesn’t require any deep development or programming experience. Ready to learn how? Let’s take a closer look.

Improving Your Feed with Attributes

According to a report recently released by ROI Revolution, simply having a shopping feed is no longer enough. Your feed is your product’s packaging in a world where customers can’t always try it on or feel it. From their point of view, they’re putting themselves at a huge risk simply by choosing to potentially do business with you. A quality feed can show them that you’re just as invested in their satisfaction as they are.
A properly optimized feed means that you don’t just have more data than anyone else, but that your data is better quality.
Your individual product attributes can make a significant impact, so taking the time to do them properly can be the difference between “just browsing” and “I have to have that”. Of course, many merchants settle for filling the basics – title, description and keywords – with whatever’s on the label.
But even doing the bare minimum is doing a huge disservice to your product and sabotaging it before it even gets out of the gate.
So let’s look at how to properly optimize those points before moving on to the more technical aspects (it will be painless, I promise).
Title – Unless you’re the manufacturer of the product itself, don’t waste time or space putting in your company name. Customers don’t care. Use words that they would use when searching for the product, including the brand. Look at these shopping ads for the Samsung Galaxy S6 smart phone:
samsung-smartphones
Image Source: Whoopapp
Here, the customer is most likely to search the exact brand and model – Samsung Galaxy S6. Since you only have 70 characters, it pays to prioritize since only 25 of those show in the feed. So prioritization goes Brand Name > Exact Type of Product > Features/Characteristics – so the full product listing ad might read “Samsung Galaxy S6 Android Smartphone 4G”
Description – Here it pays to look at your product from the perspective of the customer again. Since they are likely only scanning quickly to find a match, it’s a good idea to make your description as visually digestible and helpful as possible.  This is a great place to put features that may not have fit in the title. Here, you want to do your best to answer any questions a customer may have about a product before they click.
Keywords – this is the perfect opportunity to dig deep into those reports and see which words your customers are using to find your product in the first place. Look at the terms that convert best and use those in your description where applicable.
Make Optional Attributes Part of Your Feed
Oftentimes, retailers mistakenly assume that if an attribute is optional, it isn’t necessary. But according to the ROI Revolution Google Shopping report, just because it’s optional doesn’t mean you shouldn’t include it anyway.
Google has a quality score for feeds – and while we don’t know the “secret sauce” of what makes up the algorithm, we do know that products which have all their information complete will have a better quality score than those who do not.  And according to ROI Revolution, certain optional attributes can help further optimize your feed and improve its performance and quality score.

The Alphabet Soup of UPCs, MPNs and Brands

The Universal Product Code, Manufacturer Product Number and brand of your items won’t likely be searched for by customers. They will, however, be used by Google to group and optionally compare products, like the cookware below:
skillet-google-shopping
Image Source: ROI Revolution Google Shopping Feeds report
Here you can see that even big-name brands like Macys, Sur La Table and Bloomingdales haven’t exactly done their homework on optimizing their product feeds. But as the report notes, take a look at Austin Kayak. Not only is it a Google Trusted store, which is an added bonus, but it also highlights their offer of free shipping and no sales tax.
You’d be forgiven for cringing when the thought of being stacked up there with your competition comes to mind. But Google Shopping calculates sales tax and shipping as part of the total – found in the “Total Cost” column. Businesses which offer free shipping and no tax automatically become the lowest price – even if they hadn’t highlighted their offer
Now the question becomes, can Google find your products and accurately compare them with others in the same price/feature range? Not if you haven’t taken the time to fill in the alphabet soup of brand, UPC and MPNs.

Size (And Color, and Material) Matter

Merchants are reluctant to input their products’ sizes into their Google shopping feed because they feel like they have to painstakingly measure things like width, height and depth. But at this stage in the shopping experience, customers only need to know the basics.  Consider these examples from the report. Size is important on all of them, but only general information is there for filtering purposes.
comparing-sizes-google-shopping
Image Source: ROI Revolution Google Shopping Feeds report
The same applies to color. Even if one of your products is “charcoal grey” and the other is “ash grey”, customers are likely going to simply look for “grey” and filter their choices accordingly;  not to mention that even Google’s filtering options tilt toward the very basic:
sweater-google-shopping
Image Source: ROI Revolution Google Shopping Feeds report
Material is another matter. Like size, you don’t have to be specific. As the report notes, customers aren’t going to care (in the beginning) about your 90% organic cotton blend when they’re simply searching for “cotton”.
There are many other attributes you can set that will greatly enhance your product’s performance (and therefore its sales and conversions) in your feed, including custom labels. To learn precisely how to set these, you’re encouraged to download the official report from ROI Revolution’s website (email required).

Are You Using Your Google Shopping Feed to the Fullest?

It can seem overwhelming to dive head-first into the details of your shopping feed, but as this report has shown, it’s the little things that matter most. Whether you have 5 products or 5,000, taking the time to submit them right can make all the difference in search, product listing ads and paid ads.
Are you using Google shopping feeds for your own products? How has adding attributes improved your products’ performance overall? Share your triumphs with us in the comments below and let us know your thoughts!

Wednesday, June 15, 2016

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Tuesday, June 7, 2016

Scan TechniTechs Facebook Messenger code and get the best IT and Digital Solution for your business growth.

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Facebook find and introduce more convenient ways to get in touch with other on Facebook. Facebook launch Messenger scan code it’s a very easy and quick way of share your business faster reachability path. Facebook mention that “900 million monthly active Messenger users will see new Messenger Codes”. When someone scans the code with their camera, they'll add the person or business as a contact. The feature is similar to Snapchat’s Snapcodes, which let users scan a code to add a friend.

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How do I use Messenger Codes? | How to create Facebook Messenger code?

 Messenger Codes make it easy to start conversations with people or businesses that aren't in your Messenger contacts yet. Scanning a person's or business's code with your phone will open the option to send them a message.

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You can publish your Messenger Code (ex: profile picture, business cards) to let people find you easily. You can also give people your Messenger username or link. 

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